NYU law professor Samuel Estreicher and adjunct professor Zachary Fasman comment on the U.S. Supreme Court’s decision earlier this week in NCAA v. Alston, in which the Court held that the NCAA’s attempt to limit compensation to student athletes to preserve their amateur status is subject to the normal rule of reason analysis applied in antitrust cases. Professors Estreicher and Fasman note that the effect of conflicting and competing state name, image and likeness (NIL) regulation on the consumer market—the market at the core of the Court’s analysis in Alston—remains to be seen.